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In 2020, according to TCB, there were over 1.3 billion coupons redeemed with CPG brands having spent more than $225 billion in promotional spending on coupons. However, according to Kantar, only 4.2% of all CPG coupons were distributed digitally, and digital coupons only represented 3.4% of the total value of coupons redeemed. Primarily due to ...
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