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27. MEDIA PLAN - PRODUCTION Estimated production costs by medium: PRODUCTION PLAN Budget $ 1,000,000 Full Year Social content $ 300,000 OOH $ 200,000 Print $ 150,000 Coupon $ 150,000 Digital $ 100,000 Mobile $ 75,000 Search $ 25,000 Total Production $ 1,000,000. 28.
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