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Data from a 2018 fashion white paper shows that in 2018, 3.5% of male consumers purchased the most expensive fashion items costing more than 50,000 yuan, 4.1% spent between 30,000 to 50,000 yuan, 11.3% spent between 10,000 and 30,000 yuan and 16% spent 5,000 to 10,000 yuan. The average spending level was actually higher than for female consumers.
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